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A template to document mobile marketing risks and develop risk mitigation plans.

A charter to document project scope, decision rights, and executive sponsorship.

A database that provides mobile marketing resources and outlines when and how to use them.

A template to quickly document the role and responsibilities for this position.

A template to identify and track the mobile marketing channels that your competitors are using.

A policy for acceptable use of mobile devices by employees and contractors.

A self-assessment to evaluate your organization's mobile marketing maturity.

A template to build a business case for an investment in a mobile marketing program.

A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.

A simple dashboard to define your key metrics and track and report on your results.

A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

Use this to assess, score & compare PR agencies during the selection process.

A template to help you design a Request for Proposal (RFP) for PR agency selection.

Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.

A checklist to help you assemble an up-to-date Press Kit.

A template to document and assess the key messages that are important for your target audience to hear.

A tool to help you select the markets that represent the best opportunity for your organization.


Use this to create fictional personas for the key audiences you intend to target.


Use this tool to logically survey the value of each feature from the 3 key user perspectives.

This will help you determine your market position with regard to value, price and market share. 


A template to evaluate strengths and weaknesses and associated opportunities and threats.

A calculator to input cost & sales variables and determines break even point and profitability.

A formal report template that will help you communicate findings from a market research project.

A template that summarizes market needs and the opportunity to develop a new product.