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A self-assessment of marketing/business alignment in 6 key areas.

A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.

Use our tool to analyze your website and your top 2 competitors based on best practices.

Use this to create a Product Launch Plan that successfully gets your product to market.

Getting Started

Team

Work through this project with your Demand Metric advisor to get your team up and running with an Agile approach to managing projects and tasks using our software.

Smart Program: Advertising

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create repeatable workflows for key advertising processes such as landing page optimization, PPC campaign optimization, and evaluating advertisement effectiveness.

Smart Checklists

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Use these Smart Checklists as templates for creating your own customized workflows.  Simply duplicate the task cards, edit them as you see fit, and then save them to standardize repeatable processes for your department.

Smart Program: Social Media

Team

Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for posting content to your social media channels.

 

Smart Project: Marketing Plan

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Our Marketing Plan Smart Project will guide you through the steps to create a compelling marketing plan, presentation, and budget.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Program: Events

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for attending and sponsoring events.

 

Smart Project: Event Marketing

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Our Event Marketing Smart Project will guide you through the steps to create an engaging events program.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Webinar Program

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Related Resources 

Our Webinar Program Smart Project will guide you through the steps to successfully build a thriving webinar program that engages your prospects, customers and internal staff.  This project plan contains over 50 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Event Marketing, Lead Generation, Product Marketing, Marketing Communications, and Content Marketing).

Smart Project: Demand Generation

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Our Demand Generation Smart Project will guide you through the steps to successfully create demand and fill the sales pipeline for your products and services.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Customer Engagement

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Related Resources 

Our Customer Engagement Smart Project will guide you through the steps to set up a customer engagement program that drives customer retention.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: CRM Program

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Our CRM Program Smart Project will guide you through the steps to make customer relationship management a core competency in your organization.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Content Marketing

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Related Resources 

Our Content Marketing Smart Project will guide you through the steps to drive inbound lead generation through effective content marketing.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Blogging for Business

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Our Blogging for Business Smart Project will guide you through the steps to set up and maintain a blog that drives engagement and leads for your organization.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Agency Management

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Related Resources 

Our Agency Management Smart Project will guide you through the steps to develop a set of solid and transparent agency relationships.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Market Research

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Our Market Research Smart Project will guide you through the steps to perform and enterprise-level market research initiative.  This project plan contains over 30 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Marketing Strategy

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Our Marketing Strategy Smart Project will guide you through the steps to develop a traditional marketing strategy plan.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

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