Content Marketing Plan Playbook

Resource Overview

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.


Related Resources

Our Content Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 34 tools & templates to help you develop a comprehensive content marketing program. 

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Identify Objectives
  2. Understand Buyers
  3. Identify GAPs
  4. Build Content
  5. Organize Distribution
  6. Measure Your Program

There are 34 premium tools & templates linked inside of this methodology to facilitate the process:

  1. Content Marketing Training Course
  2. Content Marketing Benchmark Report
  3. Content & Buyer’s Journey Benchmark
  4. Content For Buying Process Workshop
  5. Content For Sales Cycle Workshop
  6. Writing Effective Content Workshop
  7. Building A Content Factory Workshop
  8. Content Marketing Infographic
  9. Enhancing Content With Video Guide
  10. Creating Content From Journey Maps Guide
  11. Content Marketing Maturity Model
  12. Content Marketing Maturity Assessment
  13. Content Marketing Solution Study
  14. Content Marketing Vendor Matrix
  15. Web Content Management System RFP Template
  16. Content Marketing & Distribution System RFP Template
  17. Video Marketing RFP Template
  18. Content Marketing & Distribution Vendor Evaluation
  19. Web Content Management Vendor Evaluation
  20. Web Content Audit Tool
  21. Content Marketing Vendor Evaluations
  22. Content Marketing Strategy Scorecard
  23. Content Marketing Budget Template
  24. Buyer Personas Template
  25. Buying Process Stage
  26. Content Mapping Template
  27. Contributors Database Assets Database
  28. Agile Content Marketing Calendar
  29. Content Quality Checklist
  30. Content Monitoring Tool
  31. White Paper Template
  32. Case Study Template
  33. Content Marketing Metrics Dashboard
  34. Post Project Evaluation


Bonus - Social Media Marketing Plan Methodology