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<iframe src="//www.slideshare.net/slideshow/embed_code/key/t7Z8FA7lnjh1Rg" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/demandmetric/agency-management-framework" title="Agency Management Framework" target="_blank">Agency Management Framework</a> </strong> from <strong><a href="https:/

Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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Agency Management Playbook

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management and evaluation.

Review the Agency Onboarding Framework to understand the best practice process recommended for onboarding your new agency partner.

You need to create an RFP for full service marketing agency regarding specific projects for your organization.

Review the Agency Compensation Model to evaluate the different options available when it comes to compensating an agency partner.

Review the Agency Transition Model to understand the best practices required to transition from one agency partner to another.

You need to create an RFP for selecting a promotion agency regarding specific projects for your organization.

You need to create an RFP for selecting a PR marketing agency regarding specific projects for your organization.

You need to create an RFP for selecting a media planning and buying agency regarding specific projects for your organization.

You need to create an RFP for selecting an internet and digital marketing agency regarding specific projects for your organization.

You need to create an RFP for selecting a direct marketing agency regarding specific projects for your organization.

You need to create an RFP for selecting a design agency regarding specific projects for your organization.

You need to create an RFP for selecting a brand marketing agency regarding specific projects for your organization.

Use the Agency Transition Creative Assignment Transfer Plan Template to plan the handing over of creative work from one agency to another.

Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.

 Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.

Use this template to outline, summarize, communicate and track alignment with your agency partner including status of compensation goals.

Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.

Use the Agency Compensation Evaluation Checklist to understand which agency compensation model is the strategically best approach for your organization's needs.

Free

A guide to help you evaluate the performance and alignment of agencies with your company.

Free

A guide to help you build a request for proposal (RFP) for web design services and evaluate all possible vendors.

Free

A guide to help you learn more about and build your public relations capabilities.

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