Market Research Playbook

Resource Overview

Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report & presentation.


Related Resources

Our Market Research Playbook is a planning methodology that highlights our premium tool-kit of 31 tools & templates to help you build an efficient market research process, a comprehensive market research report and an engaging presentation.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Prepare
  2. Define
  3. Gather
  4. Analyze
  5. Report

There are 31 premium tools & templates linked inside of this playbook to facilitate the process.

  1. Market Research Report
  2. Market Research Capabilitities Assessment
  3. Market Research Analyst Job Description
  4. Market Research Strategy Scorecard
  5. Market Research Database Template
  6. Market Research RFP Template
  7. Market Research Firm Selection Tool
  8. Market Research Decision Problem Template
  9. Exploratory Research Plan
  10. Focus Group Report Template
  11. Focus Group Facilitator Evaluation Template
  12. Focus Group Participant Profile Form
  13. Focus Group Facilitator Selection Template
  14. Facilitating Insightful Focus Groups
  15. In-Depth Interview Guide
  16. Case Analysis Research Report
  17. Market Research Problem Template
  18. Research Request Agreement Template
  19. Research Proposal Template
  20. Research Methods Comparison Template
  21. Social Media Usage Survey
  22. Website Usage Survey Template
  23. Customer Satisfaction Survey
  24. Brand Perception Survey
  25. Survey Sample Selector Template
  26. Market Research Project Schedule
  27. Market Research Analysis Template
  28. Hypothesis Testing Tool
  29. Research Conclusion Prioritization Tool
  30. Research Consensus Ranking Tool
  31. Market Research Presentation Template