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The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

Use this calendar to organize the dates of distribution for your video marketing program in 2017.

Free
Video Marketing Framework

Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

Free
<iframe src="//www.slideshare.net/slideshow/embed_code/key/2VqQXFqiQvyygg" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/demandmetric/video-marketing-plan-playbook" title="Video Marketing Plan Playbook" target="_blank">Video Marketing Plan Playbook</a> </strong> from <strong><a href="h

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Free

In its third year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

Free

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

Use this calendar to organize the dates of distribution for your video marketing program in 2018.

Free
Interactive Video Infographic

This video infographic provides statistics and best practices for interactive video.

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Interactive Video Report

Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

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From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

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In an August 2014 study sponsored by Vidyard, Demand Metric conducted a survey to explore several aspects of video marketing and the emerging role of video marketing platform technology.

This eWorkshop was presented by the CMO of Vidyard, Tyler Lessard, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses Video Marketing as a science and an art form.

Free

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

Free
Video Marketing Maturity Model

Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

Use this matrix to obtain information about key vendors that can help you build your Video Marketing program.

Free

In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.

Discover how video marketing works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of video marketing including lead nurturing and scoring.

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Track and measure the results of your video marketing program with this dashboard.

Use this checklist to ensure you complete all of the tasks associated with posting your videos on YouTube.

Use this template to outline a storytelling framework for your video before full production.

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