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The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

Free
eWorkshop: Sales & Marketing Alignment Benchmark Results (883)

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free

This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

Free
Marketing Strategy Playbook

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

Free
Brand Consistency Benchmark Report

In this report, Demand Metric, in partnership with Lucidpress, took the beliefs about the impact and value of brand consistency and explored them more deeply. 

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Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

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A guide to help you increase your brand value by developing a communication plan for your organization's social values.

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A guide to help you learn the key characteristics of a solid advertising concept.

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A guide to help you understand the key elements of your brand.

Free

This guide provides practical advice for measuring & improving your brand.

Brand Assessment Tool

A self-assessment to evaluate your organization from a Branding perspective.

Branding Plan

A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.

Free

This eWorkshop presents a list of signs that will identify if your brand identity needs help and provides practical insights on how to make your brand stronger.

Free
turning customers into brand loyalists

This eWorkshop will explore what Brand Loyalty is, how to measure it and how to put a plan in place to turn more of your customers into Brand Loyalists.

Brand Loyalty Dashboard

Use this tool to define, track, and report on your key brand loyalty metrics.

Branding Tool

A voting tool to drive consensus on key branding decisions.

Brand Perception Survey

A survey to quickly understand how your brand is viewed in the market.

Phi Schmidt's picture
Expert
Phi Schmidt
Expert

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Jerry Rackley's picture
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Jerry Rackley
Expert

Ira Kalb, in a Marketplace.org story about Fiat buying Chrysler and the "buy American" mentality, made this statement about branding: ""Brand is a funny thing; it exists in the mind. In marketing, that’s what we do. We’re sort of doing non-invasive brain surgery."

Adrian Hargreaves's picture
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Adrian Hargreaves
Expert

Marketing Magazine features an article from Julia Hutchison, head of content marketing at Group FMG.   Julia’s article focuses initially on a survey by content marketing agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands.  Julia then offers her ‘10 commandments of content marketing’. 

How do these 10 commandments compare with your own choice?

Lauren Follett's picture
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Lauren Follett
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By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things like: content marketing , social media, community building, brand tracking, and other inbound channels. While SEO still remains a key part of their product, it’s clear that they're no longer just an SEO software company.

What effect do you think this will have on their brand?

Article references:

Adrian Hargreaves's picture
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Adrian Hargreaves
Expert

Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing technology NFC, (Near Field Technology).

As Clair O’Neill from Econsultancy explains in her blog, ‘NFC is a wireless technology that enables mobile devices to be placed against an NFC terminal in order to access information. It works in a very similar way to ‘contactless’ payments on credit and debit cards: one tap of the card onto the terminal and the payment is complete....

Lauren Follett's picture
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Lauren Follett
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I read an interesting article recently by Phyllis Shabad, member of Demand Metric's Senior Analyst Network and Chief Branding Officer at Executive Brand Coach that talks about the concept of “the personal brand.”

Lauren Follett's picture
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Lauren Follett
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I posted an article on Demand Metric's blog today where guest author Darren Leach discusses how outdoor advertising (although one of the older mediums out there) is not dead, and lists the most effective outdoor advertising strategies to use in 2013:

1. Use the "short & to the point" benefit of billboards to support a campaign with a complex message. With the popularity of social media; a billboard can be used to simply display a hashtag and your company's logo.

Lauren Follett's picture
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Lauren Follett
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1. Separate Yourself from the Competitors

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