Social Media Marketing Plan Playbook

Resource Overview

Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.


Related Resources

Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of 51 premium tools & templates. Use this playbook to develop a comprehensive social media marketing plan.  

Demand Metric's Social Media Marketing Plan Playbook is a step-by-step methodology that helps you build a strategic process using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Identify Objectives
  2. Establish Governance
  3. Analyze Stakeholders
  4. Select Technology
  5. Complete Your Plan
  6. Launch Your Program

There are 51 premium tools & templates linked inside of this playbook to facilitate the process:

  1. Social Media Training Course
  2. Using Google+ for Business Guide
  3. Using Instagram for Business Guide
  4. Understanding Twitter for Business Guide
  5. Word of Mouth Marketing Guide
  6. Successful Newsjacking Guide
  7. The Importance of Social CRM Guide
  8. Social CRM Best Practices Guide
  9. Leveraging Pinterest for Business Workshop
  10. Building a Social Enterprise Workshop
  11. Social Business Maturity Mode
  12. Top Social Media Websites Database
  13. Social Media Marketing Maturity Assessment
  14. Social Media Opportunity Assessment
  15. Social Media Marketing Solution Study
  16. Social Media Monitoring Guide
  17. Social Media Usage Survey
  18. Social Media Vendors Matrix
  19. Social Engagement System RFP Template
  20. Social Listening System RFP Template
  21. Social Experience System RFP Template
  22. Social Analytics System RFP Template
  23. Social Media Consulting Services RFP
  24. Social Listening Vendor Evaluation
  25. Social Engagement Vendor Evaluation
  26. Social Experience Vendor Evaluation
  27. Social Analytics Vendor Evaluation
  28. Social Media Consulting Services RFP
  29. Social Media Strategy Workbook
  30. Social Media Project Charter
  31. Social Media Business Case
  32. Social Media Marketing Budget
  33. Social Media Governance Document
  34. Social Media Marketing Calendar
  35. Social Media Channel Map
  36. Social Media Channel Selection Tool
  37. Social Media Risk Assessment
  38. Creating A Social Media Policy Guide
  39. Social Media Policy & Guidelines
  40. Twitter for Business Checklist 
  41. Linkedin Group Checklist
  42. Facebook Page Checklist
  43. Instagram Checklist
  44. Linkedin Company Page Checklist
  45. Google+ Implementation Checklist
  46. Pinterest Checklist
  47. Social Media Analytics Benchmark Report
  48. Social Media Metrics Workshop
  49. How to Use Social Analytics Workshop
  50. Social Media Competitor Tracking
  51. Social Media Metrics Dashboard
  52. Post Project Evaluation