Mobile Marketing Plan Playbook

Resource Overview

Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.


Related Resources

Our Mobile Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 18 tools & templates to help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Prepare
  2. Plan
  3. Implement
  4. Monitor
  5. Govern
  6. Measure

There are 18 premium tools & templates linked inside of this playbook to facilitate the process:

  1. Mobile Marketing Maturity Assessment
  2. Mobile Marketing Business Case
  3. Mobile Marketing Project Charter
  4. Mobile Marketing Planning Checklist
  5. Mobile Marketing Channel Selection Tool
  6. Mobile Marketing Strategy Scorecard
  7. Mobile Marketing Risk Assessment
  8. Top Mobile Marketing Resources Database
  9. A Mobile App Launch Guide
  10. Mobile Application Type Assessment Tool
  11. Building a Mobile Friendly Website
  12. Mobile Marketing RFP Template
  13. Mobile Marketing Vendor Selection Tool
  14. Mobile Marketing Manager Job Description
  15. Mobile Marketing Usage Survey
  16. Mobile Device Policy Template
  17. Mobile Marketing Competitive Tracking Tool
  18. Mobile Marketing Metrics Dashboard