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Free
Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

Free

A benchmark report on content personalization trends and best practices.

Free

A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.

Free
Predictive Analytics Report

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free
Online Advertising Framework

Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

Free
Online Advertising Plan Playbook

Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

Free
Search Engine Optimization Plan Playbook

Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.

Free
Search Engine Optimization Framework

Use this modern SEO framework to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

Free
Demand Generation Program Playbook

Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Free
Email Marketing Maturity Model

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

Free
Demand Generation Maturity Model

Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.

Free
Demand Generation Framework

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

Free
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Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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eWorkshop: ABM, A Look Around The Corner

Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.

Free
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Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.

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Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

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This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

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Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process. 

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Learn how world-class Enterprises are standardizing company-wide analytics and reporting in order to clearly prove the impact their investments have on the organizations top line growth.

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This webinar teaches you an agile, powerful and reliable process for producing above trend line growth in sales-ready leads that turn into revenue, and is an entertaining trip through the steps in this process that will help you on your way to achieving new heights in revenue production.

Free

 In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.

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Join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads.

Free

You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

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