Shopper Marketing Playbook

Resource Overview

Use this shopper marketing playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.

Use this Shopper Marketing Playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the beige boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this shopper marketing playbook include:

  1. Learn
  2. Analyze
  3. Plan
  4. Technology
  5. Execute
  6. Measure
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