Shopper Marketing Playbook

Resource Overview

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Our Shopper Marketing Playbook is a planning methodology that highlights our premium tool-kit of 25 tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Learn About Shopper
  2. Analyze Opportunities
  3. Strategic Planning
  4. Technology Selection
  5. Campaign Execution
  6. Measure Results

There are 25 premium tools & templates linked inside of this playbook to facilitate the process.

  1. Shopper Marketing Framework
  2. Shopper Marketing Glossary
  3. Shopper Marketing Maturity Model
  4. Shopper Marketing Roles Framework
  5. Shopper Marketing Maturity Assessment
  6. Shopper Marketing Partnership Prioritization Tool
  7. Shopper Marketing Budget Template
  8. Shopper Marketing Business Case
  9. Shopper Marketing Profile Template
  10. Shopper Marketing Profile Interview Questions
  11. Shopper Marketing Journey Stages Template
  12. Shopper Marketing Insights Database
  13. Shopper Marketing Competition Tracking Database
  14. Shopper Marketing Strategy Workbook
  15. Shopper Marketing Project Plan
  16. Shopper Marketing Manager Job Description
  17. Shopper Marketing Vendors Matrix
  18. Shopper Marketing Vendor Selection Tool
  19. Shopper Marketing System RFP
  20. Shopper Marketing Program Strategies
  21. Shopper Marketing Coupon Best Practices Checklist
  22. Shopper Marketing Contest Best Practices Checklis
  23. Shopper Marketing Signage Best Practices Checklist
  24. Shopper Marketing Mobile Best Practices Checklist
  25. Shopper Marketing Metrics Dashboard