Shopper Marketing Playbook

Resource Overview

Use this shopper marketing playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.

Use this Shopper Marketing Playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the beige boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this blogging playbook include:

  1. Understand
  2. Evaluate
  3. Research
  4. Plan
  5. Implement
  6. Measure