Sales Enablement Plan Playbook

Resource Overview

Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.


Related Resources

Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of 47 tools & template to help you develop a sales enablement plan that increases your win-rate, deal-size and percentage of reps attaining quota.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Get Approval
  2. Prepare for Projects
  3. Select Solutions
  4. Create a Sales Playbook
  5. Launch to Sales
  6. Measure & Evolve

There are 47 premium tools & templates linked inside of this playbook to facilitate the process:

  1. Sales Enablement Training Course
  2. Sales Enablement Benchmark Report
  3. Sales Enablement Best Practices Report
  4. Sales Experience Quality Benchmark Report
  5. Sales Enablement Best Practices Workshop
  6. Content for the Sales Cycle Workshop
  7. Content for the Buying Process Workshop
  8. Sales Compensation Solution Acquisition Report
  9. Sales Enablement Roles Matrix
  10. Sales Enablement Maturity Model
  11. Sales and Marketing Alignment Tool
  12. Sales Enablement Readiness Assessment
  13. Sales Support Effectiveness Survey
  14. Marketing Collateral Management Tool
  15. Business Case Template
  16. Sales Enablement Strategy Scorecard
  17. Sales Enablement Budget Template
  18. Director of Sales Enablement Job Description
  19. Buyer Persona Template
  20. Buying Process Stage Template
  21. Sales Playbook Template
  22. Case Study Template
  23. White Paper Template
  24. Press Release Template
  25. STEP Industry Analysis
  26. Customer Profile Template
  27. Lead Acquisition Model
  28. Qualified Lead Definition Tool
  29. Bid or No Bid Assessment
  30. Marketing Calendar Template
  31. Positioning Statement Worksheet
  32. Unique Selling Proposition Template
  33. SPIN Selling Questions Tool
  34. Feature Advantage Benefit Tool
  35. Objection Response Tool
  36. Sales Script Template
  37. Sales Presentation Template
  38. Sales Proposal Template
  39. Competitive Analysis Tool
  40. Competitive Products Sales Reference
  41. Sales Training Plan
  42. Sales Enablement RFP Template
  43. Sales Enablement Solutions Matrix
  44. Decision-Maker Influencer Map
  45. Service Level Agreement Template
  46. Sales Enablement Metrics Dashboard
  47. Post-Project Evaluation