Online Community Plan Playbook

Resource Overview

Use this step-by-step playbook and set of premium tools and templates to help you develop and launch a successful online community.


Related Resources

Our Online Community Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and launch an online community that meets your marketing objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Prepare
  2. Plan
  3. Select
  4. Implement
  5. Launch
  6. Measure

There are 22 premium tools & templates linked inside of this playbook to facilitate the process.

  1. Leveraging Public Communities
  2. Engaging Users with Gamification
  3. Gamification Infographic
  4. Online Community Readiness Assessment
  5. Online Community Strategy Scorecard
  6. Online Community Business Case
  7. Online Community Project Plan
  8. Online Community Risk Assessment
  9. Online Community Budget Template
  10. Online Community Vendor Evaluation
  11. Online Community Vendors Matrix
  12. Online Community RFP Template
  13. Buy vs. Build Decision Matrix
  14. Online Community Consulting RFP
  15. Community Manager Job Description
  16. Online Community Policy & Guidelines
  17. Online Community Governance Document
  18. Content Marketing Editorial Calendar
  19. Driving Online Community Adoption
  20. Online Community Launch Checklist
  21. Online Community Metrics Dashboard
  22. Online Community ROI Calculator