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This webinar dives deep into the 'Sales Content ROI Benchmark Report' and is chock-full of incredibly interesting data about content distribution, content usage, content metrics, ROI, and revenue attribution.
This video infographic provides statistics and best practices for sales content.
This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.
This video infographic provides statistics and best practices for marketing technology adoption.
ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.
MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.
Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it.
Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.
A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.
A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.
A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.
A template to quickly document the role and responsibilities for the Content Writer Job Description position.
A template to quickly document the role and responsibilities for the Content Manager Job Description position.
Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.
Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.
A roles model to help you organize your marketing organizational structure efforts.
Read this short how-to guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.
Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.
Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.
Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.
Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.
Use this sales training framework to define the activities required to successfully create, plan and execute a sales training plan.
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