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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Free

Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

Free
The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.

Free
The State of Artificial Intelligence in Marketing Infographic

Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.

Free

Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

Free
Eliminating Friction in the Funnel Video Infographic

Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time. 

Free
Eliminating Friction in the Marketing Funnel

In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.

Free
Eliminating Friction in the Marketing Funnel Infographic

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

Free

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

Free
Multichannel Marketing and Direct Mail Infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 80 percent of them report that direct mail improves multichannel campaign performance. 

Free

Study results show that when direct mail is deployed as an integrated component of multichannel campaigns, the results are impressive.

Free
Influencer Marketing Playbook

Use this step-by-step planning methodology and set of 12 premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.

Free

Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

Free

Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.

Free

Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.

Free

Use this sales training framework to define the activities required to successfully create, plan and execute a sales training plan.

Free

Use this project management framework to define the activities required to successfully create, plan and execute a project management plan.

Free

Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

Free

Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

Free

Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

Free

Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

Free

Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

Free

Use this modern SEO framework to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

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