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Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019 State of Email Marketing Benchmark Study.
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?
The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent).
Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email.
Demand Metric recently partnered with Seismic to better understand how Consulting firms utilize technology to improve the collaboration between business development and marketing, and the results are in!
Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.
Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.
Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.
Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.
Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.
Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time.
In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.
Just over half of this study’s participants include direct mail in their multichannel campaigns and 80 percent of them report that direct mail improves multichannel campaign performance.
Study results show that when direct mail is deployed as an integrated component of multichannel campaigns, the results are impressive.
In this guide, you will discover a distilled best practice approach to Influencer Marketing that will supercharge your strategy and help you conquer influencer marketing.
Use this step-by-step planning methodology and set of 12 premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.
Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.
Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.
Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.
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