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The following report summarizes the results of this year’s survey and shares practical insights from over 400 sales teams that will help you get reps selling faster and retain them for longer.
Mitto and Demand Metric recently partnered to understand how marketing and customer support teams create loyal customers, and how they will improve the customer experience they deliver in 2022 and beyond.
Remo and Demand Metric recently partnered to explore how the events landscape has shifted during the COVID-19 global pandemic and what impact the return of in-person events will have on businesses. The following report summarizes the results of this year’s survey and shares insights from over 400 study participants.
Mitto partnered with Demand Metric at the beginning of 2021 to take the pulse of over 500 marketers
who shared their experience with a variety of digital channels. The objective of this research effort was to find out exactly how marketers are using and plan to use digital communications in their customer engagement efforts.
Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.
A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2021.
Vidyard and Demand Metric recently partnered to understand how organizations and business professionals are using video while working remotely, what non-traditional use cases have emerged, and what impact video is having.
Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives.
Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.
Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.
Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.
Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time.
In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.
Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance.
Use this step-by-step planning methodology and set of 12 premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.
Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.