Demand Generation Program Playbook

Resource Overview

Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.


Related Resources

Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of 56 premium tools & templates to help you develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Initiative Preparation
  2. Lead Definition
  3. Strategy Planning
  4. Technology Implementation
  5. Programs & Initiatives
  6. Measurement

There are 56 premium tools & templates linked inside of this playbook to facilitate the process.

  1. Demand Generation Framework
  2. Demand Generation Best Practices Report
  3. Demand Generation & SEO Benchmark Report
  4. Training Course: Demand Generation
  5. Related Training Courses
  6. Demand Generation Roles Matrix
  7. Demand Generation Maturity Model
  8. Demand Generation Maturity Assessment
  9. Lead Generation Maturity Assessment
  10. Marketing Automation Maturity Assessment
  11. Related Assessments
  12. Demand Generation Solutions Matrix
  13. Marketing Automation Solution Study
  14. Online Advertising Technology Overview
  15. SEO Technology Overview
  16. Content Marketing Solution Study
  17. Online Event Marketing Technology Overview
  18. Email Marketing Solution Study
  19. Online Communities Technology Overview
  20. Social Media Marketing Solution Study
  21. Online Advertising System RFP
  22. Online Event Marketing System RFP
  23. SEO System RFP Template
  24. Email Marketing System RFP
  25. Online Advertising Vendor Evaluation
  26. Online Event Marketing Vendor Evaluation
  27. SEO Vendor Evaluation
  28. Email Marketing Vendor Evaluation
  29. Demand Generation Strategy Workbook
  30. Marketing Budget Template
  31. Marketing Channel Ranking Tool
  32. Lead Acquisition Model
  33. Marketing Funnel Template
  34. Content Marketing Playbook
  35. Blogging for Business Framework
  36. Social Media Marketing Framework
  37. Online Advertising Framework
  38. Search Engine Optimization Playbook
  39. Buyer Persona Template
  40. Buying Process Stage Template
  41. Content Mapping Template
  42. Content Marketing Editorial Calendar
  43. Webinar Promotions Calendar
  44. Events Database
  45. Lead Scoring Template
  46. Lead Scoring: Five Steps to Getting Started
  47. Align Sales & Marketing with Lead Nurturing
  48. Driving Value with Marketing Automation
  49. Demand Generation Metrics Dashboard
  50. Marketing Automation ROI Calculator
  51. Online Advertising ROI Calculator
  52. Email Marketing ROI Calculator
  53. Webinar ROI Calculator
  54. Tradeshow Program ROI Calculator
  55. SEO Keyword Value Estimator
  56. Online Community ROI Calculator