Marketing Communications Plan Playbook

Resource Overview

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

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You need a guide to help you methodically create a marketing communications plan.

This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.

This Marketing Communications Plan Playbook presents a methodology that highlights our kit of 33 premium tools & templates. The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides. This playbook consists of six stages, each with descriptions, steps, and actionable items.

Demand Metric's Marketing Communications Plan Playbook is a step-by-step methodology that helps you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Learn more about this particular playbook and how it fits into the mix: What's  Your Marketing/Marcomm/Product Strategy Plan?

Stages of this playbook include:

  1. Strategy & Environment
  2. Audience
  3. Objectives
  4. Messages
  5. Channels
  6. Budget & Measurement

There are 33 premium tools & templates linked inside of this playbook to faciliate the process:

  1. Marketing Strategy Plan
  2. Brand Assessment Tool
  3. STEP Industry Analysis Tool
  4. Competitor Analysis Tool
  5. Competitive PR vs Advertising Analysis
  6. Product Marketing Plan
  7. Customer Profile Template
  8. Marketing Strategy Scorecard
  9. MarCom Objectives Worksheet
  10. Positioning Statement Worksheet
  11. Message Mapping Tool
  12. Marketing Channel Ranking Tool
  13. Campaign Impression Calculator
  14. Tradeshow Evaluation Matrix
  15. Events Database Template
  16. Social Media Channel Selection Tool
  17. Social Media Posting Calendar
  18. Press Release Template
  19. Public Relations Calendar
  20. Editorial Calendar Template
  21. Web Content Audit Tool
  22. Simplifying Search Engine Optimization
  23. Mobile Marketing Readiness Assessment
  24. Mobile Marketing Channel Selection Tool
  25. Advertisement Evaluation Matrix
  26. Advertising Plan Checklist
  27. Advertising Calendar & Budget Template
  28. Qualified Lead Definition Tool
  29. Lead Generation Prioritization Tool
  30. Effective Email Marketing Campaigns Guide
  31. Marketing Communications Budget Template
  32. Marketing Communications Calendar
  33. Key Marketing Metrics Dashboard