Mobile Marketing Maturity Assessment

Resource Overview

A self-assessment to evaluate your organization's mobile marketing maturity.
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Your Problem

You need to audit your Mobile Marketing competencies and understand your level of process maturity. You are required to identify a way to evaluate your organization's current Mobile Marketing capabilities in order to determine how you can be a more effective Mobile Marketing manager.

Our Solution

We created the Mobile Marketing Maturity Assessment to evaluate capabilities across 7 key Mobile Marketing perspectives: Strategy, Resources, Results, Promotion, Execution, Follow-Up & Measurement. For each of these different areas you are required to select the level of process maturity you believe you have.

Once you have gone through the Mobile Marketing audit in assessment, you will be able to determine what the level of process maturity is for each of these categories. In this resource, we also provide you with an overall Mobile Marketing effectiveness score and an overall Mobile Marketing maturity index.

This is a great communication tool that can be used to show key stakeholders the level of maturity for each of your Mobile Marketing initiatives, and it can also be used to identify areas of weaknesses.

Key Benefits

  • allows for a thorough self-assessment of capabilities
  • ensures your team covers all perspectives
  • measures overall process maturity
  • saves 2 hours on formatting
  • includes effectiveness score & maturity index

 

Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (Advanced)