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Free

Read this brief 12-page How-To Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

Free

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Free

Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.

Free
Sales & Marketing Data Quality

Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Free

A guide to help you understand the value of using big data.

Free

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
analytical marketing tools and techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.

Free

This guide provides practical advice on how to implement a marketing dashboard.

Free

Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data.

Free

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.

Big Data and Marketing Infographic

This infographic provides statistics and best practices for content marketing.

Free
Barriers to Big Data Adption

This eWorkshop will present the barriers to big data and discuss ways some organizations are overcoming them.