Public Relations Crisis Playbook

Resource Overview

Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals & objectives.

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Our Public Relations Crisis Playbook is a planning methodology that highlights our premium tool-kit of 23 tools & templates to develop a Public Relations Crisis plan that supports your company’s goals & objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies

Stages of the playbook include:

  1. Learn
  2. Assess
  3. Notify
  4. Manage
  5. Communicate
  6. Monitor

There are 23 premium tools & templates linked inside of this playbook to faciliate the process:

  1. Crisis Communications Plan Template
  2. Crisis FAQ Template
  3. Media Response Policy Template
  4. Holding Statement for Media Template
  5. Press Release Template
  6. Crisis Level Chart
  7. Crisis Communications Team Organizational Chart
  8. Crisis Communications Team Roles Matrix
  9. Crisis Communications Schedule
  10. Crisis Inquiry Journal Template
  11. Crisis Procedure for the Media Template
  12. Spokesperson Designation Template
  13. Spokesperson Procedures Guide Template
  14. Topic Matter Expert Contact List
  15. Crisis Messaging External Notifications List
  16. Crisis Messaging Internal Notifications List
  17. Crisis Messaging Map Tool
  18. Messaging Approval Form
  19. Key Audience and Groups Crisis Template
  20. Key Audiences and Groups Questions Template
  21. Crisis Coverage Checklist
  22. Story Trends and Stakeholder Issues Checklist
  23. Crisis Procedure for Family Members Template