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Shopper Marketing Methodology

Follow this simple, step-by-step, methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Use our Shopper Marketing Glossary to understand key terms.

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

A benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.

Read this vendor profile to learn about Wisdom, a social intelligence solution from MicroStrategy that exploits Facebook to quickly gain consumer insights.

marketing templates

A guide to help you develop a marketing analytics process within your company.

analytical marketing tools and techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.

This guide provides practical advice on how to implement a marketing dashboard.

Growth Rate Calculator

Use this to determine your required annual growth rate to meet your desired revenue goal in 3 years.