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Shopper Marketing Playbook

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

Use our Shopper Marketing Glossary to understand key terms.

Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

Free

A benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.

Free

Read this vendor profile to learn about Wisdom, a social intelligence solution from MicroStrategy that exploits Facebook to quickly gain consumer insights.

Free

A guide to help you develop a marketing analytics process within your company.

Free

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.

Free

This guide provides practical advice on how to implement a marketing dashboard.

Growth Rate Calculator

Use this to determine your required annual growth rate to meet your desired revenue goal in 3 years.