Event Marketing Plan Playbook

Resource Overview

Use this step-by-step playbook and set of 18 premium tools and templates to create a comprehensive event marketing plan.


Related Resources

Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 18 tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Prepare
  2. Plan
  3. Promote
  4. Execute
  5. Follow-Up
  6. Measure


There are 18 premium tools & templates linked inside of this playbook to facilitate the process.

  1. Event Marketing Maturity Assessment
  2. Event Marketing Strategy Scorecard
  3. Executing an Event Marketing Plan
  4. Events Manager Job Description
  5. Event Management RFP Template
  6. Events Database Template
  7. Tradeshow Evaluation Matrix
  8. Conference Planning Checklist
  9. Conference Budget Template
  10. Conference Management Database
  11. Conference Agenda Checklsit & Timeline
  12. Venue Evaluation Matrix
  13. Post Conference Survey
  14. Code of Conduct Policy
  15. Tradeshow Lead Capturing Form
  16. Tradeshow Evaluation Checklist
  17. Lead Scoring Template
  18. Event Marketing Metrics Dashboard


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