Competitive Products Sales Reference

Resource Overview

A matrix that compares competing products by evaluating features and identifying differentiators.


Related Resources

Your Problem

You need to provide your sales team with a quick reference for competitive product intelligence.

Our Solution

A matrix that compares products by evaluating features and identifying differentiators. Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • quick insight into competitive products
  • easy to use reference for Sales
  • identifies points of differentiation
  • aids in sales negotiations
  • simple analysis framework 


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Competitive Analysis