Competitive Products Sales Reference

Resource Overview

A matrix that compares competing products by evaluating features and identifying differentiators.
Downloads
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Your Problem

You need to provide your sales team with a quick reference for competitive product intelligence.

Our Solution

A matrix that compares products by evaluating features and identifying differentiators. Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • quick insight into competitive products
  • easy to use reference for Sales
  • identifies points of differentiation
  • aids in sales negotiations
  • simple analysis framework 

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Competitive Analysis