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State of Digital Marketing in Associations Benchmark Report

This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.

This video infographic provides statistics and best practices for association marketing.

From March 2015 to July 2015, Demand Metric and HighRoad Solution collaborated to conduct a survey to find about the state of association marketing in 2015 as compared to the previously researched 2014 study.

In a November 2014 study sponsored by HighRoad Solution, Demand Metric collaborated with HighRoad to conduct a survey to find about the current state of association marketing.

Phi Schmidt's picture
Expert
Phi Schmidt
Expert

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: 

departmental ownership vs. execution digital marketing budgets digital marketing skill assessments digital marketing channels