Public Relations Plan Playbook

Resource Overview

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

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Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of 16 tools & templates to help you develop a comprehensive public relations strategy & plan. 

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  Learn more about our playbooks (aka methodologies) by reading the blog post: Much Ado About Methodologies

For more info on this particular playbook, read our blog post: Building a Results-Oriented Public Relations Program or view our interactive Webinar: Building a PR Program

Stages of this methodology include:

  1. Establish PR Objectives
  2. Internal Self-Assessment
  3. Understand Your Audience
  4. Craft Your Key Messages
  5. Inventory Your PR Assets
  6. Budget & Measurement

There are 16 premium tools & templates linked inside of this methodology to facilitate the process: ​

  1. Public Relations Strategy Scorecard
  2. Competitive Analysis Tool
  3. Media Relations and PR Audit
  4. Media Specialist Job Description
  5. Public Relations Agency RFP
  6. PR Agency Selection Tool
  7. Customer Profile Template
  8. Editorial Calendar Template
  9. Positioning Statement Worksheet
  10. Message Mapping Tool
  11. Public Relations Calendar
  12. Press Release Template
  13. Press Kit Checklist
  14. Public Relations Budget Template
  15. Public Relations Metrics Dashboard
  16. Competitive PR and Advertising Analysis