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Shopper Marketing Roles Framework

A framework to help you organize your shopper marketing efforts.

Crisis Communications Team Framework

Use the Crisis Communications Team Framework to assign key roles and responsibilities to your team.

Customer Journey Map

Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.

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A framework to help you organize your Demand Generation efforts.

Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

Use our Customer Engagement Map to follow the buyer’s journey from problem identification to brand advocacy and which technologies work best at each stage of the journey.

Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.

Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

A framework to help you organize your Customer Engagement efforts.

This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.

Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

A framework to help you organize your Digital Marketing efforts.

This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.

Sales Enablement Framework

A framework to help you organize your sales enablement efforts.

Aligned Sales and Marketing Funnel

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

lead acquisition model

Use this process diagram to communicate your lead generation & nurturing process.