Mobile Marketing Strategy Scorecard

Resource Overview

A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.


Related Resources

Your Problem

You need to document a tactical plan for mobile marketing to get buy-in and organize your team.

Our Solution

We created the Mobile Marketing Strategy Scorecard to document your mobile marketing objectives, programs, metrics and timeframes from the next 12-18 months.  This simple, one-page Microsoft Excel 'scorecard' to allows you to define your mobile marketing plan and share it with your marketing team.

Key Benefits

  • increased credibility from defined metrics
  • more accountability for team members
  • support for budget approval
  • save 2 hours on formatting
  • provides a real-world example


Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (basic)