Webinar Program Playbook

Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of 26 tools & templates to help you develop a comprehensive webinar program.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Objectives & Buy-In
2. Pre-Webinar Planning
3. Webinar Execution
4. Post Webinar Marketing
5. Program Measurement

There are 26 premium tools & templates linked inside of this playbook to facilitate the process:

1. Product Marketing Plan
2. Marketing Communications Plan
3. Content Marketing Plan
4. Webinar Plan Template
5. Webinar Program Maturity Assessment
6. Marketing Strategy Plan
7. Competitive Webinar Tracking Template
8. Webinar Risk Assessment Template
9. Webinar Program Strategy Workbook
10. Webinar Program Business Case
11. Customer Profile Template
12. Webinar Program Manager Job Description
13. Web Conferencing Vendor Evaluation Template
14. Web Conferencing Consulting Services RPF Template
15. Webinar Speakers Database
16. Message Map Template
17. Webinar Topic Mapping Template
18. Webinar Presenter Evaluation Template
19. Webinar Promotional Calendar
20. Webinar Project Management Tool
21. Webinar Execution Checklist
22. Webinar Evaluation Template
23. Lead Generation Plan
24. Webinar Program Metrics Dashboard
25. Webinar Budget Template
26. Webinar ROI Calculator

Bonus - Content Marketing Plan Methodology

Bonus - Social Media Marketing Plan Methodology