Webinar Program Playbook

Resource Overview

Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.


Related Resources

Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of 26 tools & templates to help you develop a comprehensive webinar program.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

  1. Objectives & Buy-In
  2. Pre-Webinar Planning
  3. Webinar Execution
  4. Post Webinar Marketing
  5. Program Measurement

There are 26 premium tools & templates linked inside of this playbook to facilitate the process:

  1. Product Marketing Plan
  2. Marketing Communications Plan
  3. Content Marketing Plan
  4. Webinar Plan Template
  5. Webinar Program Maturity Assessment
  6. Marketing Strategy Plan
  7. Competitive Webinar Tracking Template
  8. Webinar Risk Assessment Template
  9. Webinar Program Strategy Workbook
  10. Webinar Program Business Case
  11. Customer Profile Template
  12. Webinar Program Manager Job Description
  13. Web Conferencing Vendor Evaluation Template
  14. Web Conferencing Consulting Services RPF Template
  15. Webinar Speakers Database
  16. Message Map Template
  17. Webinar Topic Mapping Template
  18. Webinar Presenter Evaluation Template
  19. Webinar Promotional Calendar
  20. Webinar Project Management Tool
  21. Webinar Execution Checklist
  22. Webinar Evaluation Template
  23. Lead Generation Plan
  24. Webinar Program Metrics Dashboard
  25. Webinar Budget Template
  26. Webinar ROI Calculator


Bonus - Content Marketing Plan Methodology

Bonus - Social Media Marketing Plan Methodology