Market Segmentation and Analysis Tool

Resource Overview

A tool to help you select the markets that represent the best opportunity for your organization.

 

Downloads
4,317

Your Problem

With limited resources, you can't pursue all possible market opportunities.

Our Solution

A tool to help you select the markets that represent the best opportunity for your organization. For background info, read our Executive Summary: Target Market Segmentation and Positioning.

Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • Suggests segmentation criteria
  • Provides segment sizing example to follow
  • Perform weighted segment analysis
  • Review segment rankings
  • Charts prioritized segments

 

Microsoft Excel Spreadsheet

Estimated Time Required: 3 Hours

Skills Required: Market Analysis