A tool to help you select the markets that represent the best opportunity for your organization.
Market Segmentation and Analysis Tool
With limited resources, you can't pursue all possible market opportunities.
A tool to help you select the markets that represent the best opportunity for your organization. For background info, read our Executive Summary: Target Market Segmentation and Positioning.
Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.
- Suggests segmentation criteria
- Provides segment sizing example to follow
- Perform weighted segment analysis
- Review segment rankings
- Charts prioritized segments