Product Development Playbook

Resource Overview

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.


Related Resources

Our Product Development Playbook is a planning methodology that highlights our premium tool-kit of 19 tools & templates to develop a comprehensive product development strategy & plan.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For more background on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies

Learn more about this particular playbook by reading our blog post: Launching market driven products and services

Stages of playbook include:

  1. Market Problems
  2. Product Requirements
  3. Competitive Analysis
  4. Positioning
  5. Business Case
  6. Roadmap
  7. Product Launch
  8. Review

There are 19 premium tools & templates linked inside of this playbook to faciliate the process:

  1. Engaging Targets with Market Research
  2. Facilitating Insightful Focus Groups
  3. Market Research Report
  4. SWOT Analysis Tool
  5. Market Requirements Document
  6. Product Features Prioritization Tool
  7. Competitive Analysis Tool
  8. Product Feature Competitive Analysis
  9. Market Segmentation and Analysis Tool
  10. Positioning Statement Worksheet
  11. Break Even Analysis
  12. Product Profitability Analysis
  13. Product Development Charter
  14. Product Development Prioritization Tool
  15. Product Roadmap Template
  16. Product Development Budget
  17. Product Launch Plan Template
  18. Product Launch Checklist
  19. Post Project Evaluation