Search results

Product Development Playbook

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

Entering the European Market Successfully

Read this guide to learn the steps needed in order to successfully enter the european market.


A benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.

Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

Exploratory Research Plan Template

A template to help you create a plan for your upcoming exploratory research initiative.

A template to quickly document the role and responsibilities for this position.

Consumer Insights Using Facebook Data

This eWorkshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.

Develop A Marketing Analytics Process

A guide to help you develop a marketing analytics process within your company.


This guide provides practical advice for gaining insight from market research initiatives.

Competitor Analysis Tool

This will help you determine your market position in relation to your competitors.

A template to quickly document the role and responsibilities for this position.

Market Segmentation Analysis Tool

A tool to help you select the markets that represent the best opportunity for your organization.


Competitive Analysis Tool

This will help you determine your market position with regard to value, price and market share. 


Market Requirements Document

A template that summarizes market needs and the opportunity to develop a new product.

A matrix that compares competing products by evaluating features and identifying differentiators.

Competitive PR Analysis

A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.

Smart Project: Market Research

Related Resources 

Our Market Research Smart Project will guide you through the steps to perform and enterprise-level market research initiative.  This project plan contains over 30 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Adrian Hargreaves's picture
Adrian Hargreaves

Marketing Magazine reports that only 8% of senior UK marketers have full confidence in their own digital marketing skills, according to research commissioned by Adobe.

Research also found just 9% had full confidence in the digital marketing skills of their teams, while 52% of marketers do not test their campaigns or content and instead rely on "instinct".

Bijan Bedroud, managing director for Northern Europe at Adobe, said: "I believe that at the moment many marketers don’t quite know what is working.

Jesse Hopps's picture
Jesse Hopps

Recently, we have been considering expanding into EMEA.  Does anyone have any best practices to share?