Public Relations Strategy Scorecard

Resource Overview

Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.


Related Resources

Your Problem

You need to document a tactical plan for public relations to get buy-in and organize your team.

Our Solution

We created the Public Relations Strategy Scorecard to create a simple, one-page 'strategy scorecard' to demonstrate your objectives, programs, metrics, and timeframes. This concise plan is great to show senior managers.

Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.

Key Benefits

  • increased credibility from defined metrics
  • more accountability for team members
  • support for budget approval
  • save 2 hours on formatting
  • provides a real-world example


Microsoft Excel Spreadsheet

Estimated Time Required: 1 Hour

Skills Required: Excel (basic)