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This webinar dives deep into the 'Sales Content ROI Benchmark Report' and is chock-full of incredibly interesting data about content distribution, content usage, content metrics, ROI, and revenue attribution.
ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.
This video infographic provides statistics and best practices for marketing technology adoption.
This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.
MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.
Use this Marketing Campaign Planning Checklist to document your campaign details and organize execution.
Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.
Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it.
Our World Class Marketing Organization Maturity Model was designed to help organizations by providing a road-map for improving their overall marketing capabilities.
Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.
A roles model to help you organize your marketing organizational structure efforts.
Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.
A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.
A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.
A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.
A template to quickly document the role and responsibilities for the Content Writer Job Description position.
A template to quickly document the role and responsibilities for the Content Manager Job Description position.
Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.
Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.
Our Sales Training Maturity Model was designed to help organizations by providing a road-map for improving their sales training efforts and capabilities.
Our CRM Program Maturity Model was designed to help organizations by providing a road-map for improving their CRM marketing efforts and capabilities.
Our Lead Generation Maturity Model was designed to help organizations by providing a road-map for improving their lead generation efforts and capabilities.
Use this webinar program framework to define the activities required to successfully create, plan and execute a webinar program.
Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.
Use this public relations framework to define the activities required to successfully create, plan and execute a public relations plan.