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Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.
A roles matrix to help you organize your shopper marketing efforts.
Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.
Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.
Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.
Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.
Document the responsibilities and job requirements for a shopper marketing manager within your organization.
Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.
Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.
Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis
Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.
Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.
Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.
Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.
Use this template to manage your shopper and consumer behavioral insights collection effort.
Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.
In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions.
Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.
In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.
Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.
Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process.
This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.
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