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Influencer Marketing Risk Identification and Mitigation Template

Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans. 

Influencer Marketing Goals & Objectives Template

A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.

Influencer Marketing Platform Comparison Template

Use this template to compare solutions for managing and executing your Influencer Marketing program.

Influencer Marketing Platform RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

Influencer Marketing Service Provider RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

The State of Video Marketing 2018 Infographic

Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.

Free

Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.

The State of Email Engagement 2019 Video Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

The State of Email Engagement 2019 Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

 

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.

Use this tool to find the most useful user stories in your backlog of tasks for your agile marketing sprints.

Business Model Canvas Template (Word)

Use this template to define your business model. 

Business Model Canvas Template (PowerPoint)

Use this Microsoft PowerPoint template to define your business model.

Business Model Canvas Template (Excel)

Use this Microsoft Excel template to define your business model.

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Free

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

Free

From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

Free

Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

Free
The State of Digital Marketing in Associations

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Free
Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Free
Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.

Free

This webinar highlights how to better understand sales and marketing collaboration and the impact of using sales enablement technology with insights from the “Sales Enablement Technology” benchmark report.

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