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This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.

Free

This video infographic provides statistics and best practices for marketing technology adoption.

Free

ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

Free

MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

marketing campaign planning checklist

Use this Marketing Campaign Planning Checklist to document your campaign details and organize execution.

Marketing Technology Stack Diagram

Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.

Free
Sales Content ROI Benchmark Report

Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it. 

Free

Our World Class Marketing Organization Maturity Model was designed to help organizations by providing a road-map for improving their overall marketing capabilities.

Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.

In-House Agency Vs External Agency Model

Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.

A roles model to help you organize your marketing organizational structure efforts.

Free

Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.

A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.

A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.

A template to quickly document the role and responsibilities for the Content Writer Job Description position.

A template to quickly document the role and responsibilities for the Content Manager Job Description position.

Free
The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

Free

Our Lead Generation Maturity Model was designed to help organizations by providing a road-map for improving their lead generation efforts and capabilities.

Free

Our Sales Training Maturity Model was designed to help organizations by providing a road-map for improving their sales training efforts and capabilities.

Free

Our CRM Program Maturity Model was designed to help organizations by providing a road-map for improving their CRM marketing efforts and capabilities.

Free

Use this webinar program framework to define the activities required to successfully create, plan and execute a webinar program.

Free

Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.

Free

Use this public relations framework to define the activities required to successfully create, plan and execute a public relations plan.

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