Marketing Organizational Roles Model

Resource Overview

A roles model to help you organize your marketing organizational structure efforts.


Related Resources

Your Problem

You need to organize your marketing organizational efforts across different departments.

Our Solution

We created the Marketing Organizational Roles Model to help organizations improve their marketing efforts across the following categories: Digital, Advertising & Communications, Marketing, Marketing Operations, Inbound, Research & Analytics, Segment & Channels, In-House Agency.

This model was designed with marketing best practices in mind, and has been organized to indicate which roles are helpful in building and running a successful inbound digital marketing team. There are also additional markings to indicate which roles are associated most with growth according to research sponsored by the ANA.


Key Benefits

  • improves marketing processes
  • helps you audit current marketing team capabilities
  • provides a baseline for maturity