CRM Program Maturity Model

Resource Overview

Our CRM Program Maturity Model was designed to help organizations by providing a road-map for improving their CRM marketing efforts and capabilities.

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Your Problem

You need to understand where your organization sits in the spectrum of CRM program maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our CRM Program Maturity Model was designed to help organizations with a roadmap for improving their CRM program capabilities. Your next step after reviewing this model is to take the CRM Maturity Assessment. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

 

Key Benefits

  • clearly organizes core initiatives
  • allows you to understand where your organization's capabilites for a CRM program stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success