eWorkshop: MarTech Adoption Webinar

Resource Overview

This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.


Related Resources

eWorkshop Description:

As the marketing ecosystem grows more complex, marketers need technology and technical skills to achieve the outcomes they’re expected to produce. The way marketers are building and managing their marketing technology stacks has a become a source of competitive advantage.

How are marketers making technology investment decisions in this complex operating environment and with limited budgets?

In this live webinar you will discover:

  • How innovators adopt and use MarTech differently
  • Motivations for investing in MarTech
  • The skills required to outperform your competitors
  • How to achieve a Return on your MarTech Investment