Product Marketing Framework

Resource Overview

Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.

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Use this Product Marketing Framework to define the activities required to successfully create, plan and execute a product marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this product marketing framework include:

  1. Objectives
  2. Product
  3. Understand
  4. Size Up
  5. Build
  6. Launch