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Our World Class Marketing Organization Maturity Model was designed to help organizations by providing a road-map for improving their overall marketing capabilities.

Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.

In-House Agency Vs External Agency Model

Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.

A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.

A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.

A template to quickly document the role and responsibilities for the Content Writer Job Description position.

A template to quickly document the role and responsibilities for the Content Manager Job Description position.

Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.

A roles model to help you organize your marketing organizational structure efforts.

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Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

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The State of Video Marketing 2017

In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.

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Our Sales Training Maturity Model was designed to help organizations by providing a road-map for improving their sales training efforts and capabilities.

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Our Lead Generation Maturity Model was designed to help organizations by providing a road-map for improving their lead generation efforts and capabilities.

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Our CRM Program Maturity Model was designed to help organizations by providing a road-map for improving their CRM marketing efforts and capabilities.

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Use this webinar program framework to define the activities required to successfully create, plan and execute a webinar program.

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Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.

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Use this public relations framework to define the activities required to successfully create, plan and execute a public relations plan.

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Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.

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Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.

A comprehensive assessment on your organizations current level of sustainability.

A marketing plan presentation template consisting of seven stages.

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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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This video infographic provides statistics and best practices for content personalization.

You need to create an RFP for selecting a promotion agency regarding specific projects for your organization.

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