Resource Overview

Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

Agency Management Framework

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Use this Shopper Marketing Framework to define the activities required to successfully create, plan and execute a shopper marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this shopper marketing framework include:

  1. Plan
  2. Research
  3. Select
  4. Communicate
  5. Manage
  6. Transition