Filter by Topic

Use this template to define the pains, gains and jobs-to-be-done for your buyer.

This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this How-To Guide to train your team on a process for creating a compelling value proposition.

Free
The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

Free

Vidyard and Demand Metric have researched the state of video marketing on an annual basis since 2014. This report summarizes the results of the 2019 research survey, which examines what marketers are doing with video and how it is performing.

Value Proposition Messaging Worksheet

Use this template to document your value proposition and messaging framework including, key benefit pillars, proof points to validate your claims, and elevator pitch.

Marketing Plan Presentation for Start Up

Use this template to develop your marketing plan for a new start-up or business idea.

Webinar Promotions Calendar 2020

Use this tool to create a 2020 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

Video Marketing Posting Calendar 2020

Use this calendar to organize the dates of distribution for your video marketing program in 2020.

Social Media Marketing Calendar 2020

Use this tool to organize and communicate all of your social media marketing activities for 2020.

Public Relations Calendar 2020

Use this tool to create a public relations calendar for 2020 that will allow you to plan & report on your public relations activities throughout the year.

Project Management Portfolio 2020

Use this tool to track all your projects for 2020, assign ownership & allocate resources, document scope, budget and timelines.

Marketing Communications Calendar 2020

Use this professionally designed calendar to organize and communicate all of your marketing activities for 2020.

Marketing Calendar Template 2020

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2020.

Events Database 2020

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2020.

Employee Holiday Calendar 2020

Use the 2020 Employee Holiday Calendar to keep track of employee vacation days, personal days and sick days.

Editorial Calendar Template 2020

Use this calendar template to keep track of your editorial opportunities for 2020.

Content Marketing Editorial Calendar 2020

Use this calendar template to keep track of your content marketing and distribution efforts for 2020.

Blog Post Syndication Calendar 2020

Use the Blog Post Syndication Calendar to organize where each of your blog post content will be syndicated across your marketing channels, including social media and email for 2020.

Agile Content Marketing Calendar 2020

Use this calendar template to keep track of your content marketing efforts through an agile approach.

Advertising Calendar and Budget Template 2020

Use this to organize your advertising campaigns. Track media types, due dates and budget info for 2020.

Free
eWorkshop: The State of Email Marketing 2019

Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study. 

Pages