Brand Perception Survey

Resource Overview

A survey to quickly understand how your brand is viewed in the market.


Related Resources

Your Problem

You need to figure out how your company is being perceived within your market. Your company is required to create a brand perception survey so you can have a better understanding of how customers view your brand and products.

Our Solution

A Microsoft Word brand perception survey to understand how your brand is viewed in the market, what brand attributes are preferred by customers, and to identify how your customers competitively position your products/services. This tool will provide your company with a starting point for a complete brand perception survey. As an initial stage, this template includes sections such as customer service, innovation, quality, price, and a sales process. Each of these sections intends to bring some light on customer perceptions of your products and company. Our brand perception survey also encourages takers to provide insight into:

  • How they view the brand in comparison to competitors
  • The features they consider important on products
  • The criteria they consider when choosing a vendor


This template will facilitate your company´s attempts to analyze brand perception. You can choose different channels to distribute this survey, and because it is written in a word format it can be printed or sent through e-mails.

Key Benefits

  • gather empirical data to support decisions
  • easy to edit survey template
  • support for branding projects
  • save 2 hours on writing & formatting
  • provides a real-world example


Microsoft Word Document

Estimated Time Required: 2 Hours

Skills Required: Brand Analysis