eWorkshop: Marketing Research Benchmark Study

Resource Overview

This eWorkshop discusses the results of a recent study sponsored by SurveyGizmo, which reveals how and why organizations are conducting marketing research, the types they perform, the value of the results, the challenges they face and its future importance.

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eWorkshop Description:

Marketing research should ideally lead any important decision an organization makes, whether it's entering a market, launching a product or discovering customer needs.  Most organizations are doing marketing research at some level. How effective are their efforts?
 
Demand Metric partnered with SurveyGizmo to complete the Marketing Research Landscape Benchmark study, which reveals how and why organizations are conducting marketing research, the types they perform, the value of the results, the challenges they face and its future importance.  
 
Join us for a free eWorkshop where we'll share the results of this study. Find out how your marketing research efforts compare, and leave with a free copy of the benchmark study report and ideas for improving your marketing research process.

About the Instructors:

Jerry Rackley, Chief Analyst at Demand Metric began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.

Christian Vanek is founder and CEO of SurveyGizmo, a web-based software company that gives researchers, marketers, and consultants powerful tools for creating online surveys, questionnaires and forms. Prior to founding SurveyGizmo, Christian spent 13 years as a research consultant. He founded SurveyGizmo out of necessity when he could not find an online survey tool that had the specific features and functions that his clients needed. 

About the Sponsor:

SurveyGizmo is a web-based software company giving researchers, and small and enterprise companies powerful tools to create online surveys, questionnaires and forms – allowing capture and analysis of virtually any type of data essential for business.

Marketing Research Benchmark Study