eWorkshop: Developing Marketing Strategy

Resource Overview

This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.

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eWorkshop Description:

Developing and implementing a Marketing Strategy is sometimes an elusive pursuit. This may be because the term itself has different meanings, some of them vague and others quite narrow. Yet, most marketers agree that having a sound Marketing Strategy provides direction and enables success.

This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.

It is ideal for marketing managers and executives whose companies rely on them to lead the marketing function.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.