This guide provides practical advice for conducting insightful focus group sessions.
Facilitating Insightful Focus Groups
Resource Overview
Related Resources
Executive Summary
This How-To Guide has been designed to provide practical advice for conducting insightful focus group sessions.
Read this brief 6-page guide to learn:
- What are Focus Groups?
- Focus Group Use Cases
- Focus Group Best Practices
- Being an Effective Facilitator
- Action Plan
Review this guide to understand the value of customer insights, and how to facilitate successful focus group sessions.
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