Facilitating Insightful Focus Groups

Resource Overview

This guide provides practical advice for conducting insightful focus group sessions.

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Executive Summary

This How-To Guide has been designed to provide practical advice for conducting insightful focus group sessions.

Read this brief 6-page guide to learn:

  • What are Focus Groups?
  • Focus Group Use Cases
  • Focus Group Best Practices
  • Being an Effective Facilitator
  • Action Plan

 

Review this guide to understand the value of customer insights, and how to facilitate successful focus group sessions. 

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