Customer Satisfaction Survey

Resource Overview

A survey template to help you benchmark current levels of satisfaction.


Related Resources

Your Problem

You need to gauge the current level of customer satisfaction. It is required that you create a survey to analyze the aspects that your customers consider you are doing well and those where you need to improve.

Our Solution

We created a Customer Satisfaction template to help you benchmark current levels of satisfaction. The purpose of this survey is to help you serve your customer's needs more effectively and to help you understand where you are exceeding your customer's expectations and which areas need improvement.

Utilizing this Customer Satisfaction Survey will allow you to better allocate your resources to certain products/services, staff, and executive management. This Microsoft Word survey is an effective way to be proactive at monitoring customer satisfaction. In the survey you will find the following sections: buying process, value proposition, products/services, strategic direction, customer service & support, website/customer portal, and brand preference.

For background info, read our Executive Summary: Assess Satisfaction to Retain Customers

Key Benefits

  • gathers empirical survey data
  • identifies areas of concern for customers
  • proactive customer service technique
  • provides ideas for survey questions
  • easily imports into online survey tools


Microsoft Word Document

Estimated Time Required: 1 Hour

Skills Required: Survey Analysis