Market Research Strategy Scorecard

Resource Overview

This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.


Related Resources

Your Problem

Your team needs to quickly document and communicate your market team strategy for the next 12-18 months to your executive team.

Our Solution

We built the Market Research Strategy Scorecard to assist you in briefly stating your market research objectives and goals for the upcoming year.  Within this Microsoft Excel template, you will be able to outline your key objectives, the programs you plan to partake in, the key metrics that will measure the success of your programs and the timeframes in which you would like to accomplish your goals.

Our Market Research Strategy Scorecard gives you examples of common goals for a market research team including examples of initiatives, KPIs and reasonable deadlines to achieve those goals.  Feel free to change any of the examples we have given as every market research effort is unique.

Key Benefits

  • details market research strategy
  • encourages communication of strategic plans
  • suggest common objectives
  • includes realistic examples
  • helps unify market research team mindset 


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)