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Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

Market Research Framework

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Use this Market Research Framework to define the activities required to successfully create, plan and execute a market research plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The five stages of this market research framework include:

  1. Prepare
  2. Define
  3. Gather
  4. Analyze
  5. Report