Market Research Firm Selection Tool

Resource Overview

Use this tool to help you select a firm for your market research initiative.


Related Resources

Your Problem

You need to evaluate and select a market research firm.

Our Solution

An analysis tool to help you select the right market research firm for your upcoming market research initiative. This tool allows you to evaluate multiple firms individually based on a set of criteria. After evaluations of each firm have been completed, this tool automatically calculates the results for each firm and compares them against each other.

Key Benefits

  • apples-to-apples comparison
  • more confidence in the selection decision
  • ranks each firm based on capabilities
  • save 5 hours on formatting
  • automatically charts results on the graph


Microsoft Excel Spreadsheet

Estimated Time Required: 3 Hours

Skills Required: Vendor Selection