Market Research Analysis Template

Resource Overview

Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.


Related Resources

Your Problem

You need to determine what type of analysis to conduct on the data collected through a market research effort.

Our Solution

We created the Market Research Analysis Template to help you determine what type of analysis to engage in after collecting data in a market research effort.  This Microsoft Word template describes the primary types of analysis to help you determine which type to perform.

While data analysis is often quite straightforward, sophisticated data analysis techniques do exist.  Depending on the complexity of your analysis effort, you may wish to use software or services from companies like SAS or IBM’s SPSS to help complete your analysis.  This template will help you decipher whether the simpler or more advanced techniques are better suited for your specific market research study.

Key Benefits

  • presents questions to discern analysis type to use
  • details the different types of analysis
  • enables a proper analysis of data collected
  • documents your analytical approach
  • works within a larger market research framework


Microsoft Word Document

Estimated Time Required: 2 Hours

Skills Required: Data Analysis