Training Course: Marketing Communications

Resource Overview

This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

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Course Description:

Demand Metric's online video training course leads you through developing a marketing communications plan. This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

Our goal with this course it to help you:

  • Align your marketing communications with your marketing strategy and company positioning
  • Optimize your communications for each audience and use the best channels to deliver them
  • Execute your plan and measure the results

 

During this training course, you'll have access to 28 tools and templates to create outputs, such as:

  1. Environmental Assessment
  2. Audience Understanding & Customer Profiles
  3. Documented Plan Objectives
  4. Key Messages
  5. An Identified Set of Marketing Channels
  6. Budget, Calendar and Dashboard

 

What You Get in the Course:

  • 6 Video Training Modules (Total Time: 2 hours, 41 minutes)
  • 6 Knowledge Check Quizzes
  • 28 Tools & Templates (MS Office)
  • Marketing Communications Plan Methodology PDF
  • Access to our Online Learning Management System
  • Certificate of Completion
  • Transcripts
  • Slide Deck PPTs

 

How to Access this Course:

Non-members can purchase course access for $1,997 USD. Click Here to order this course or send us an email and we'll get you set up!

If you are already a member with a log-in to DMU, click HERE to access the course!