Training Course: Demand Generation

Resource Overview

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.


Related Resources

Course Description:

In only an hour of viewing time, our Demand Generation Video Training Course will lead you through the best practice approach for optimizing your demand generation effort for maximum exposure, increased engagement and free traffic! This course has 3 video modules (approx. 60 minutes overall) that go from fundamental concepts to advanced implementation of demand generation strategy including lead nurturing and scoring.

The course offering includes both video instruction along with access to our premium toolkit of 55+ premium tools & templates to help you develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team. 

What You Get in the Video Course:

  • 3 Video Training Modules (Approx. 60 minutes overall)
  • Access to our Online Learning Management System
  • Certificate of Completion
  • Tools & Templates (MS Office)

Included Tools & Templates:

There are 55+ premium tools & templates included in this course to facilitate the learning process:

  1. Demand Generation Framework
  2. Demand Generation Best Practices Report
  3. Demand Generation & SEO Benchmark Report
  4. Demand Generation Program Playbook
  5. Demand Generation Roles Matrix
  6. Demand Generation Maturity Model
  7. Demand Generation Maturity Assessment
  8. Lead Generation Maturity Assessment
  9. Marketing Automation Maturity Assessment
  10. Demand Generation Solutions Matrix
  11. Marketing Automation Solution Study
  12. Online Advertising Technology Overview
  13. SEO Technology Overview
  14. Content Marketing Solution Study
  15. Online Event Marketing Technology Overview
  16. Email Marketing Solution Study
  17. Online Communities Technology Overview
  18. Social Media Marketing Solution Study
  19. Online Advertising System RFP
  20. Online Event Marketing System RFP
  21. SEO System RFP Template
  22. Email Marketing System RFP
  23. Online Advertising Vendor Evaluation
  24. Online Event Marketing Vendor Evaluation
  25. SEO Vendor Evaluation
  26. Email Marketing Vendor Evaluation
  27. Demand Generation Strategy Workbook
  28. Marketing Budget Template
  29. Marketing Channel Ranking Tool
  30. Lead Acquisition Model
  31. Marketing Funnel Template
  32. Content Marketing Playbook
  33. Blogging for Business Framework
  34. Social Media Marketing Framework
  35. Online Advertising Framework
  36. Search Engine Optimization Playbook
  37. Buyer Persona Template
  38. Buying Process Stage Template
  39. Content Mapping Template
  40. Content Marketing Editorial Calendar
  41. Webinar Promotions Calendar
  42. Events Database
  43. Lead Scoring Template
  44. Lead Scoring: Five Steps to Getting Started
  45. Align Sales & Marketing with Lead Nurturing
  46. Driving Value with Marketing Automation
  47. Demand Generation Metrics Dashboard
  48. Marketing Automation ROI Calculator
  49. Online Advertising ROI Calculator
  50. Email Marketing ROI Calculator
  51. Webinar ROI Calculator
  52. Tradeshow Program ROI Calculator
  53. SEO Keyword Value Estimator
  54. Online Community ROI Calculator
  55. Related Training Courses
  56. Related Assessments